Close

Career

What Really Brings A Client Back?

by Carlos Valenzuela | February 1, 2017

I just read a bleep on “How to Survive the Next Four Years,” dealing with changing politics, the economic outlook, earning and spending. One of the concepts presented was the end of wage earning jobs due to a downturn in real wages the last ten years. It made me think of changes in hairdressing practices, also significant, that affect earnings. Changes like the proliferation of lease chair salons, product distribution, growth of online education and social media.

I think the biggest change is attitude. Salon professionals are increasingly embracing a freedom that morphs into a one-on-one business relationship with each client. The reinforcement of the classic stylist/client connection is what brings in beauty money today. If you follow the money, this relationship may well point the way to the salon environment of the future. Salons are not alone in this transformation; major industries like real estate, finance, and consulting are feeling it.

 Case in point: Clients share with me that if they go to a premiere salon spa and strike out with stylist, they will not return, and if they visit a small, no-name salon and have a good experience, they return for more.

This observation will bring a chill to commission salons, and a few hate emojis my way, but the future of commission salons is bright. Here is why: Study salon professionals from their degree of involvement with the industry, (absent/no interest to highly involved) and you realize there are always those who prefer to work alone, and others in a team-based environment. We salon professionals are not a monolithic block; we come in all types, and enough to go around.

 Does the degree of involvement affect personal and business strategy? Involvement affects everything from training to selling products. In general, low involvement pros need a more independence, work best one-on-one—many lease chairs, or work part-time. Higher involvement professionals like to participate, be part of a team, and attend seminars, shows and events. Key for commission salons is to keep high involvement staff actively engaged by continually providing opportunities to grow, plus emphasize and reward the one on one client/stylist relationship mentioned above. Evolution from high involvement to low is not an automatic path; look at me, after forty-four years, I am still writing you this love note. Happy Valentine’s Day.

Carlos is a beauty consultant, trainer, author and stylist for the professional beauty industry based in Tucson, AZ where he serves his salon clientele.

carlos@getcarlos.com https://www.facebook.com/carvalstylist/   

 

 

 

    

TRENDING: The French Bob

Cut

TRENDING: The French Bob

by Anne Moratto

Leave it to the French to inspire a haircut so chic, it’s truly timeless. It’s a look that never goes away and when you see it, you know it. And lately, we’ve been seeing it everywhere.

Find out why over 400,000 subscribers love our newsletters

Putting the Salon Professional First

Putting the Salon Professional First

by Staff

A new salon education and salon benefits program makes it easy for salon stylists and estheticians to grow their business rapidly and in the direction they want to take it. They get the perceived benefits of booth rental or owning their own salon, but without the hassle or overhead. Benefits include ability to earn up to 70% commission right away, generous health insurance, paid vacation and sick time, and even paid education. Grow your salon career now with a salon company that puts you first!

How Small Add-Ons Add Up To Big Money For You

by Staff

Would you like fries and a drink with that? Burgers pay the bills, but it’s the add-ons that build the bottom line. That’s true for every service business, whether you’re offering Big Macs, hotel suites or hairstyles.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

10 Reasons to Make a Smart Salon Career Move

10 Reasons to Make a Smart Salon Career Move

by Staff

Job benefits, career growth, flexibility, up to 70% commission and customized hands-on classes in hair color, blow dry, extensions, hair styling, texture, skin care, business building, consultation and more—explore all the reasons stylists and estheticians are switching to the Salon at Ulta Beauty.

Waxing, shaving, facials and beard grooming can all expand men’s services beyond the standard...

10 Tips For Elevating Your Men’s Business

by Staff

Many stylists have discovered men can be lucrative and loyal additions to their clientele. Want to build up the men’s business in your salon? Here are 10 tips from four men’s service and product pros.

Can You Specialize As A Solo Artist?

by Staff

You love balayage and braiding, but men’s haircutting? Not so much. Yet as a solo artist, you worry that limiting your services to just those you prefer doing could be a mistake. Are those worries founded or unfounded? Can you specialize as a solo artist? Many top solo artists believe you can.

Load More