Ricardo Santiago (@stylistricardosantiago)
Ricardo Santiago (@stylistricardosantiago)

Orlando, Florida-based stylist Ricardo Santiago (@stylistricardosantiago) calls himself a jack of all trades--but we think he's more like a king of all trades. Each post he shares is a major stunner. His skills range from sun-kissed balayage to vibrants and pastels. See why he earned a spot on our MODERN SALON 100.


Handle: @stylistricardosantiago

Name: Ricardo Santiago

Salon: Stylist Ricardo Santiago, Inc., Orlando, Florida

Specialty: Color

Followers: 54.3K

Age: 33

Favorite apps: CosmoProf Beauty app, JoiColor System app (Joico), Google Photos (for Photo Storage)

Favorite hashtags: #orlandohairstylist #orlandosalon

One of Santiago's most viral Instagram posts.
One of Santiago's most viral Instagram posts.

I follow: Major hair and beauty pages, friends, family and some celebrities

Pro tip: Make sure photos are true-to-life, share the details about client’s hair, consider the time of day/time zones, watermark, tag the pages of products and tools used, and tag the client (if you have their authorization) and perhaps they will repost.

Favorite products: Joico, Olivia Garden brushes, Colortrak tools, Pink Pewter accessories

How social media changed my life: It has allowed me to meet and work with some of the most wonderful people, many that have turned into what we call “framily”— friends who are like family. I have gained some amazing partnerships with brands that have lead to opportunities to add to and share my knowledge as a stylist. Finally, social media has also provided my wife and I the opportunity to build a business and work together!


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