Orlando, Florida-based stylist Ricardo Santiago (@stylistricardosantiago) calls himself a jack of all trades--but we think he's more like a king of all trades. Each post he shares is a major stunner. His skills range from sun-kissed balayage to vibrants and pastels. See why he earned a spot on our MODERN SALON 100.
Name: Ricardo Santiago
Salon: Stylist Ricardo Santiago, Inc., Orlando, Florida
Favorite apps: CosmoProf Beauty app, JoiColor System app (Joico), Google Photos (for Photo Storage)
Favorite hashtags: #orlandohairstylist #orlandosalon
I follow: Major hair and beauty pages, friends, family and some celebrities
Pro tip: Make sure photos are true-to-life, share the details about client’s hair, consider the time of day/time zones, watermark, tag the pages of products and tools used, and tag the client (if you have their authorization) and perhaps they will repost.
Favorite products: Joico, Olivia Garden brushes, Colortrak tools, Pink Pewter accessories
How social media changed my life: It has allowed me to meet and work with some of the most wonderful people, many that have turned into what we call “framily”— friends who are like family. I have gained some amazing partnerships with brands that have lead to opportunities to add to and share my knowledge as a stylist. Finally, social media has also provided my wife and I the opportunity to build a business and work together!
For reprint and licensing requests for this article, Click here.