That little crisscross of lines has become a powerful way to introduce subjects, themes, and even social causes. In the beauty world, the hashtag helps us find each other.
The use of hashtags on social media has become a way to wave a flag and signal to the digital world what you love and do. An organizing tool, a hashtag curates conversations online, points-out what’s trending and creates community. For hairdressers looking to up their social media profile, hashtags draw attention to specific work (#brunettebalyage) and also say “over here” to media (#modernsalon, #hairdressermagic) so they can be found. It has also become a form of shorthand; without going into too much detail, these hashtags are instantly relatable and connect you to a tribe: #hairlove, #salonlife, #iworkweekends and #stylistssupportingstylists.
We love the humble hashtag; we search our own, hourly, and we also use a variety of hashtags to find examples of beautiful salon work. Here are some we look to, every day. How do you hashtag?
For reprint and licensing requests for this article, Click here.