Arm yourself with a strong arsenal of products from RUSKPRO. Rusk is launching its new RUSKPRO Hair Care System in September.
"Our mission behind the developement of the new RUSKPRO brand is to inpsire and empower the next generation of creative hair artists," says Rachel Caruso, Rusk Director of Marketing.
The system is powered by CDEpHlex Technology to create an invisible barrier around the hair fiber to help seal and protect hair from color fading, damage and environmental pollution (CDE).
“Environmental pollution has devastating effects on the hair,” Caruso says. “Dirt, debris and pollution make hair dull and lifeless. RUSKPRO is not your typical detox—it’s prevention! It will be the hair artist’s go-to product portfolio for standout, expressive style."
The line’s styling and finishing products are designed to layer on and remain flexible and have been broken into four categories: Care01, Style02, Texturize03 and Finish04.
“This new systematic approach allows both stylists and clients to be in complete control of the hair’s texture,” says RUSKPRO Artist Julie Mathey.
The care products include a leave-in conditioner, a shampoo for normal hair, a shampoo for dry hair and a conditioner for dry hair. The style product is a shaping gel that is firm yet flexible and is able to enhance waves and texture while preventing frizz. The texturize products include a thermal sealing spray and a gloss wax, and the finish products include a dry shampoo, a firm hold hairspray and a shine spray. Visit rusk1.com.
For reprint and licensing requests for this article, Click here.