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color care

Kérastase Introduces Chroma Absolu Line to Care for Color-treated Hair

The new, customizable color care range restores acids to support the hair fiber from the inside out.

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Colorproof Updates Line with Brand Refresh

Three new products launch alongside the restaging and reformulation of the brand's full color-protecting, professional hair care line.

ViezieColor Allows for Custom Color Touch-ups Between Appointments

The kit includes a vial along with an applicator brush and spatula, giving stylists and clients flexibility.

Together, Wella Koleston Perfect Me+ and Color Motion+ Create Color that Stays Beautiful, Longer

New Wella Color Motion+ is a color protection and care line that maintains the brilliant results of Wella Koleston Perfect Me+ hair color.

Service And Retail Tips On Texture, Color, Bridal Styles And Men’s Grooming

Understanding your products is the key to retailing smart. Here's how these artists used Blossom Pure Haircare and Designline for color, texture, bridal and men's.

Color Treatment for the Client in a Rush: IGORA® COLOR10

Schwarzkopf Professional is giving you the gift of time with IGORA® COLOR10, a 10-minute permanent color solution to get your customers in and out of the salon quickly. And with cool, multidimensional, minimalistic shades IGORA® COLOR10 will keep your clients coming back again and again.

Preventing Hair Color Fade with Proper At-Home Care

Once they leave the salon, these suggestions and products can help maintain that bright, beautiful hair color work in between visits.

Report: Professional Color Care Gains Momentum Amidst COVID-19 Chaos

According to Kline PRO, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots.

Beauty with Purpose: How Thinking About Sustainability Helps These Salon Owners Thrive

Stylists want to leave a lasting impact on their clients but not on the earth. Reducing their carbon footprint means partnering with brands that are also looking to reduce waste, energy and water-use.

Beauty and Kindness: Stylists Find What They Need from Partnering with Alter Ego Italy

During a tough time, two stylist/salon owners looked to Alter Ego Italy for support and say that working with the brand is making their return to the salon easier and more profitable.

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