Close

color care

Beauty and Kindness: Stylists Find What They Need from Partnering with Alter Ego Italy

During a tough time, two stylist/salon owners looked to Alter Ego Italy for support and say that working with the brand is making their return to the salon easier and more profitable.

Read more

Are Your Brunette Clients Using Green Shampoo and Masks? Here’s Why They Should.

Clients with deep, raven tones should be using green shampoo, conditioner and masks to neutralize any underlying red pigment. The Matrix Total Results Dark Envy system offers a solution.

The Formula and Colorist Behind Jane Fonda’s Silver Makeover Seen at the Oscars

See the full step by step for Jane Fonda's white silver makeover debuted at the Academy Awards by gray master colorist Jack Martin.

A New Way to Prevent Hair Color from Fading

The Dyson Supersonic Diffuser helps prevent hair color fade by drying with less direct heat.

How to Prevent Color Fade from Heat Damage

Colorist Constance Robbins is best known as the queen of red hair color. In this video tutorial, Robbins demos a blowout using Dyson's Supersonic hair dryer Professional edition to prevent color fade.

Understanding Tool Technology Can Stop Color Fade

Are your tools taking a toll on your client's color?

Intercoiffure Lifetime Achievement 2019 Icon Award Presented to Jim Markham

Creator of Pureology and ColorProof, Jim Markham's long and successful career in beauty was honored at a gala in New York.

Sweet Apricot Shade using Evo Fab Pro Direct Dyes

Apricot finish created using Evo Fab Pro direct dyes in orange and red.

Not All Balayage Is Created Equal

While clients can still confuse balayage and ombre, fall is the perfect time to educate them on these warmer tones.

Rusk Puremix

The Rusk Puremix range of customized hair care is available in three regimens: Native Fig for normal hair, Wild Honey for dry hair and Activated Charcoal for all hair types.