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Color Treatment for the Client in a Rush: IGORA® COLOR10

Schwarzkopf Professional is giving you the gift of time with IGORA® COLOR10, a 10-minute permanent color solution to get your customers in and out of the salon quickly. And with cool, multidimensional, minimalistic shades IGORA® COLOR10 will keep your clients coming back again and again.

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Preventing Hair Color Fade with Proper At-Home Care

Once they leave the salon, these suggestions and products can help maintain that bright, beautiful hair color work in between visits.

Report: Professional Color Care Gains Momentum Amidst COVID-19 Chaos

According to Kline PRO, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots.

Beauty with Purpose: How Thinking About Sustainability Helps These Salon Owners Thrive

Stylists want to leave a lasting impact on their clients but not on the earth. Reducing their carbon footprint means partnering with brands that are also looking to reduce waste, energy and water-use.

Beauty and Kindness: Stylists Find What They Need from Partnering with Alter Ego Italy

During a tough time, two stylist/salon owners looked to Alter Ego Italy for support and say that working with the brand is making their return to the salon easier and more profitable.

Are Your Brunette Clients Using Green Shampoo and Masks? Here’s Why They Should.

Clients with deep, raven tones should be using green shampoo, conditioner and masks to neutralize any underlying red pigment. The Matrix Total Results Dark Envy system offers a solution.

The Formula and Colorist Behind Jane Fonda’s Silver Makeover Seen at the Oscars

See the full step by step for Jane Fonda's white silver makeover debuted at the Academy Awards by gray master colorist Jack Martin.

A New Way to Prevent Hair Color from Fading

The Dyson Supersonic Diffuser helps prevent hair color fade by drying with less direct heat.

How to Prevent Color Fade from Heat Damage

Colorist Constance Robbins is best known as the queen of red hair color. In this video tutorial, Robbins demos a blowout using Dyson's Supersonic hair dryer Professional edition to prevent color fade.

Understanding Tool Technology Can Stop Color Fade

Are your tools taking a toll on your client's color?