Photo courtesy of

@chaddofficial
Chad with his model.
Chad with his model.

Photo courtesy of

@chaddofficial

Photo courtesy of

@chaddofficial
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Photo courtesy of

@chaddofficial
Chad with his model.
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Chad with his model.

Photo courtesy of

@chaddofficial
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Photo courtesy of

@chaddofficial

Chad Demchuk @chaddofficial is a Dallas-based Joico artist with skads of awards to his credit, including a NAHA (North American Hairstyling Award).  He is also a transformation artist, creating major makeovers with cut and color.  (Check out his Instagram feed for more.) This cool blonde was created in collaboration with two other artists, Michele MacLeod (@michmacstylist) and Alexis Downes (@downesalexis).

  PRE and POST

Treat with Defy Damage Pro Series from Joico.

STEP ONE: Virgin Application of Blonde Life Powder Lightener + 30 volume, process to level 8/9. Shampoo & Condition

STEP TWO: New growth application of Blonde Life Creme Lightener + 20 volume, mids & ends with 10 volume.

STEP THREE: Tone with Joico Lumishine Liquid 1.5 oz 10N + 1.5 CAPS 9V + 5 volume.

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