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The Cold Truth About Creating a "Nordic Blonde"

When your client wants to be platinum but they have used dark brown box dye and then bleached their hair--five times--to remove it, the struggle is real. But here's what you can do to overcome and level up.

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CORRECTION: From Warm To Cool - Going For Bright Blonde

This client found her new colorist on Instagram and was willing to travel a great distance to get the bright blonde she had been looking for. Get the details and formula here.

Bronde, Platinum, Ash, Honey: Gallery of the Most Beautiful, Shiny Balayage

In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks--plus how she captures her content for social media.

Great Formulation for Big Blonde Results

Daisy Goord was excited when her new client came to her with a color “that wasn’t a million miles from where she wanted to be. YES it was too warm and YES it wasn’t lifted high enough, but there are several easy tweaks to make to hit her bright blonde goal.” Details for the makeover here.

Color Correction: Slow and Steady for the Blonde

Time and talent were the two main components in this makeover.

From Grown-Out Roots to Even, Cool Blonde with Dimension

Taking it in phases to protect hair health, Gabie Vossler delivers a dimensional, cool blonde with beautiful tone.

Hair Transformation: From Long Brunette to Bubbly Blonde

This beautiful hair overhaul resulted in a champagne blonde.

Spring-Approved Makeover: Creamy Blonde and Fresh Shape

This colorist brightened and lightened up her client's look. Find out how.

Lift Without Lightener: The Secret for Natural Blondes Who Want to Be Baby Blondes

An Aveda product and formula that is very customizable and easy-to-use.

Level Up: New Pravana Pure Light Ultra Lightener for 9 Levels of Lift

Pravana introduces a new power lightener to their hair color assortment, this with the proprietary Reunite Mending Technology.