After weeks, even months, away from their colorists, clients may be looking for a softer, more "lived-in" look. And while they might not know what they mean when they ask for lived-in hair color, you know they mean multi-dimensional color, with “born this way” depth and contrast. Natural hair has a glow that comes from the play between those underlying cool and warm tones, which isn’t always easy to achieve with permanent hair color.
The dreamiest melt 😍 FORMULA: 💎 ROOTS: 10 grams Igora Vibrance 7-1 10 grams Igora Vibrance 5-1 20 grams Igora developer 6 volume lotion 💎 MIDS & ENDS: 10 grams tbh 10-19 10 grams tbh tone softener 10 grams Igora 6 volume lotion developer @schwarzkopfusa @behindthechair_com #BEtbh #schwarzkopfusa #behindthechair #thebtcteam
San Diego-based hair colorist Carly Zanoni @the.blonde.chronicles was quick to embrace Schwarzkopf Professional's tbh- true beautiful honest Multi-Dimensional, Permanent Hair Color (and the recent extension of their Naturals line, which now includes -04 and -06 shades) and uses it to create her signature sunny, SoCal blondes and seamless balayage blends.
“tbh is meant to enhance the existing highs and lows of natural hair as opposed to a traditional permanent color, which brightens the dark and darkens the light, and everything ends up the same,” Zanoni explains. “tbh leaves a lot of dimension in the hair so the regrowth is much softer. It’s especially awesome for people with gray who may want to start embracing a little more natural look with lower maintenance.”
The tbh-true beautiful honest shade portfolio divides the range into WARM, COOL and NATURAL shades. The line also features a unique Tone Softener, which allows the permanent line to also act as a demi for color refreshing and gloss services.
“I use Tone Softener to tone by mixing one-part color to one-part tone softener with 6 volume, which dilutes the permanent color so it has less lifting power," Zanoni adds. "Tone Softener has all these great moisturizing ingredients so it’s much more luxurious than other toners and demis; it’s super rich and makes the hair feel awesome.”
tbh-true beautiful honest is formulated with macadamia oil, argan oil, shea butter and naturally derived grape seed oil. PPD and PTD free and containing to 50% less Ammonia (vs. IGORA ROYAL) means tbh-true beautiful honest is less likely to trigger color sensitivity.*
Air Touch, Naturally
It’s all about BALANCE #airtouch 💥 50% hair in the foils.(lightening) 50% in between foils.(balance) Do you have any questions? . . . @schwarzkopfusa vario bleach with 7vol in the foils and TBH permanent color line 8-51+ 8-19 + tone softener with 6vol activator gel in between foils. @alternahaircare hair products @framar foils and color brushes @dysonhair tools . . #schwarzkopfusa #behindthechair #betbh #btcteam #thebtcteam
Famous for his Air Touch technique, the balayage technique that allows colorists to section using the air from a blow dryer versus weaving or slicing, to ensure a perfect application retouch every time, Danilo Bozic @danilo.bozic of Chicago, says tbh-true beautiful honest is ideal for his color correction services. “I use it to tone down those brassy, shorter pieces in-between foils,” he shares. “I love using tbh with the Tone Softener because, as a permanent color, it is going to give me more coverage and longevity: it’s opaque and it is not going to fade as fast.
“I also love it because of the multi-dimensional gray coverage,” Bozic continues. “I noticed that all my clients are coming back after four months without any harsh line of demarcation because the grow out is more organic. And, of course, I like that the formulas are so gentle; I haven’t had a single allergic reaction when introducing it to my clients. It’s helping me to create beautiful, natural color results.”
More examples of authentic, shimmering tones:
// TRUE BEAUTIFUL HONEST A brand new line of colours have hit our shelves and we couldn’t be more excited about them! Very natural tones that appear almost iridescent. Also added 1 row of wefts for volume and thickness Root tap: 7-16 Glossed: 9-16 &10-19 @schwarzkopfcan @schwarzkopfpro
*Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. If you have ever experienced a reaction after coloring the hair, you must not color. Strictly follow the safety instructions noted on the Instructions For Use located inside the product box and consult www.schwarzkopf-professional.com or our Technical Support for further questions. Our ingredients USA 1-800-707-9997.
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