Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Olaplex Launches No. 0 Intensive Bond Building Hair Treatment.
No. 0 is a professional-inspired treatment, that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity.
by Staff
July 20, 2020
1 min to read
Olaplexannounces the launch of Olaplex No. 0 – Intensive Bond Building Hair Treatment. Olaplex No. 0 is the at-home version of Olaplex’s legendary Professional back bar No. 1. No. 0 is a professional-inspired treatment, that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity.
“We are super excited about the No. 0 --Intensive Bond Building Hair Treatment which showcases our professional heritage while delivering the best available at-home care from our high-performance hair repair system,” says Olaplex CEO, JuE Wong.
Olaplex No. 0 contains the highest concentration of Olaplex’s patented molecule, Bis Aminopropyl Diglycol Dimaleate, within the Olaplex retail product line-up. No. 0 is formulated to intensify the treatment, strengthen and repair hair from chemical, thermal, mechanical and environmental damage.
The Intensive Bond Building Hair Treatment comes in a needle nose bottle for direct application to saturate hair from root to tip. Leave on for 10 minutes.
For best results, and in lock step with the professional stand-alone treatment, Olaplex stylists recommend layering a generous amount of Olaplex No. 3 Hair Perfector on top of the No. 0 and rinsing the mixture after 10 minutes.
No. 0 --Intensive Bond Building Hair Treatment is available beginning 7/22/20. Suggested retail price $28.
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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MODERN SALON Boot Camp Is Coming to Philadelphia
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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Sponsored by BeautyWorld Dubai