Olaplex announces the launch of Olaplex No. 0 – Intensive Bond Building Hair Treatment. Olaplex No. 0 is the at-home version of Olaplex’s legendary Professional back bar No. 1.  No. 0 is a professional-inspired treatment, that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity.

“We are super excited about the No. 0 --Intensive Bond Building Hair Treatment which showcases our professional heritage while delivering the best available at-home care from our high-performance hair repair system,” says Olaplex CEO, JuE Wong.

Olaplex No. 0 contains the highest concentration of Olaplex’s patented molecule, Bis Aminopropyl Diglycol Dimaleate, within the Olaplex retail product line-up.  No. 0 is formulated to intensify the treatment, strengthen and repair hair from chemical, thermal, mechanical and environmental damage.

The Intensive Bond Building Hair Treatment comes in a needle nose bottle for direct application to saturate hair from root to tip.  Leave on for 10 minutes.

For best results, and in lock step with the professional stand-alone treatment, Olaplex stylists recommend layering a generous amount of Olaplex No. 3 Hair Perfector on top of the No. 0 and rinsing the mixture after 10 minutes.

No. 0 --Intensive Bond Building Hair Treatment is available beginning 7/22/20.  Suggested retail price $28.



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