Expert Advice

Don't Let the Economy Get You Down!

Modern Salon | July 10, 2011 | 7:11 PM
Don't Let the Economy Get You Down!

Q. Dear Modern, How do I get new clients when opening a salon in this economic climate? Anne P., Buffalo, NY

A. Anne, to get new customers for a salon opening in a bad economy you have to provide services they don't currently have access to, delivered in a way that they have yet to see and experience. If a new salon is offering the same services as everyone else, there isn't any incentive for customers to give a new establishment a try.

Consumers are very hesitant to give up their beauty regimens, even in economic downturns. However, prices become critical as people are much more aware where their dollar is going. A key to ensuring clients come into the salon and stay as loyal customers is to provide goods and services in a cost-effective manner while providing plenty of options to personally tailor any treatment.

My background is in the hospitality industry, so I'm well-versed in personalized attention and meeting customer demand; I see the beauty industry as very similar. A visit to the salon should be viewed as a destination, not a chore. Top-of-the-line and proprietary treatments, a high level of personalized service, competitive pricing and luxurious surroundings will ensure new client traffic and repeat clients.

-- Billy Karasik, co-owner of Salon Luba in Hackensack, New Jersey

Got questions? We've got answers -- or at least we know who to call to find them! Send us your questions at [email protected] From life in the salon to business to education, we'll track down someone who can answer it for you and post it here on the site.

More from Expert Advice

Expert Advice Sponsored by Salon Centric

Hashtag Secrets of a Top Beauty Influencer

October 17, 2018

With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media, including the hashtag component. Here’s how she maximizes her hashtag game.

Expert Advice
Expert Advice

2018 MODERN SALON 100: Hai Tran @hai.stylist

Jamie Newman | August 1, 2018

You've probably seen Hai Tran (@hai.stylist)'s viral-on-Instagram post about the color journey from black to blonde, which maps out the time, cost, and sessions it takes to a client to get from a box-dye black to a pale silver. But, the rest of his page is just as well-organized and beautifully organized. Learn more about Tran here.

Expert Advice Sponsored by Sexy Hair

3 Upstyling Tricks That Will Change Your Life

June 14, 2018

Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.

Load More