Age of Beauty
Schwarzkopf Professional’s newest Essential Looks collection is devoted to the individual styling preferences of mature clientele.
Inspired by the most sought-after designs in global fashion, Schwarzkopf Professional Essential Looks collections offer direction and style insights for Schwarzkopf Professional partner salons.
This Age of Beauty collection, the 38th edition of Essential Looks, is dedicated to redefining age. Instead of masking or fighting the signs of aging, individuality is brought back into focus.
“Today’s more mature clients want to celebrate their individuality without missing out on current trends,” says Simon Ellis, Schwarzkopf’s international creative director.
The transition between winter and spring in fashion means long tops worn over dresses and cardigans under capes. “Layered Chic is a bold, yet simple fashion statement,” says Steve Hogan, creative director of Essential Looks. Colors of varying placement—mids and ends versus full strand—have a layering effect. IGORA ROYAL ABSOLUTES shades offer maximum gray coverage and warm tones, with added lightness in the front to create brightness around the face.
“The Heritage Blend stands for style with a statement, without putting on an act,” Hogan says. Because hair loses its shine through aging, the new IGORA ROYAL ABSOLUTES AGE BLEND is designed to help restore mature hair’s glow with its 10 newly launched shades.
Creative direction: Simon Ellis
Hair: Tyler Johnston, Lesley Jennison, Gary Hooker, Michael Yong, Calvin Chan for Schwarzkopf Professional
Assistants: Joana Neves, Jonathan Turner, Viola Landsky
Photography: Simon Emmett
Assistants: Sam Ford, Melanie Hammer, Jaulian Mahrlein
Makeup: Alex Byrne, Chiho Schwarzer, Synni Tam
Fashion styling: Lucy Manning, Helen Searle