Kelly Ehlers

Owner - Evoke Brand Strategies

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

Kelly Ehlers wrote

Taking the Red Carpet Social - Creating Hype During Award Season

by Kelly Ehlers

A shiny statue, fabulous dresses and of course, amazing hair equals award season…and your salon is no exception! On the heels of the announcement of our Salon Today 200 honorees, or in conjunction with any other local or awards your salon might have received, it’s time shout your success from the chair! Let’s face it, you work hard day in and day out, making others feel beautiful, and it’s perfectly acceptable to turn your nod into an opportunity to share your story and add a little touch of viral hype.

Instagram's New Terms of Service – What You Need To Know

by Kelly Ehlers

Are you using Instagram for you salon or personal brand? Social media expert, Kelly Ehlers, breaks down what you need to know about the recent controversy surrounding their new Terms of Service (TOS) and Privacy Policy. It’s true, not many people actually bother reading the lengthy legal statements – but this particular update to the apps terms was one that garnered much attention.

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