In today's tech savvy world there are SO many different social channels, and more are popping up every single day! It becomes overwhelming if you are trying to build your salon's presence simultaneously on all platforms. Here at Style Sync we are firm believers of doing things right!

When it comes to social media, we suggest picking the social platform that works best for YOUR salon, and then master that platform FIRST before expanding your efforts to other sites.  A well-executed, targeted strategy is much better than the shotgun approach!

It’s important to know where your audience (your clients) are, and to meet them on those platforms. The very nature of social media is the idea of a timely conversation based on the personality of your salon. To help you decide what platforms to focus on, the team at Style Sync has developed a 'social persona' equation to point you in the right direction.

Here is a list of the most popular social personas:



The Socializer (Facebook) - #SassySocialite


The Exhibitionist (Instagram) - #FotoHefe


The Mix Master (Pinterest) - #SocialBarista

The Emcee (Twitter) - #Emcee


The Secret Agent (Review Sites) - #CovertOps

Each of these personalities corresponds with a specific social media platform using salon style and business goals. Over the next 2 weeks I will be introducing each of the personalities of our #beautyMOB in detail to help you find the persona that match your salon's personality and achieves your business goals.


As always, feel free to contact me at: with any questions or comments.

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Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.


At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.

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