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The Top Tool To Grow Your Business, #Hashtags

If you tag it, they will come.

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What is Periscope, and How Can it Help Your Career?

Scoping Things OutIn the ever-changing social media landscape, new app Periscope lets you connect with people in real-time—but how can this help your career? Kelly Ehlers, president of social media firm Ideas that Evoke, helps make sense ...

A Lesson in Social Media Etiquette

Think of your social media channels—Facebook, Twitter and Instagram as your first interview. This doesn’t mean shut everything down, but make sure the content you are displaying shows off your talents, personality ...

You’re Doing it Wrong…Click Baiting on Facebook

Things have changed in the social sphere, and I’ll give you just one “who’s done it” guess! That’s right folks, Facebook has changed its algorithm (the equation that decides what fans will see your Facebook posts) - ...

5 Traits of a Great Social Media Community Manager

Social media for the salon, this isn’t your teenager’s social status friends; it’s not as easy as it looks. So, what does it take to be a social media community manager for a salon? With a mouthful of job responsibilities, it ...

Social Media Training for Stylists and Salon Owners, NY and LA

Award Winning Agency Founder, Kelly Ehlers, to Lead Social Media Training For Stylists and Salon Owners in New York and Los Angeles

Evoke Brands Debuts Wella Social Media Curriculum

Evoke Brands, Inc. took their social media expertise to the Big Apple, sharing social tips and tricks with salon professionals at the new Wella Studio NYC in New York City May 18, 2014.

Quick Tip: Our Favorite New Insta-Feature

Here at Evoke Brands we’re obsessed with Instagram. And when I say obsessed, I mean we eat, sleep and breathe it! *hint – @EvokeBrands - hint* So you can imagine the excitement in the air at the office when Instagram comes out with a new feature that makes our lives easier. We just can’t help but share what we love about it – and also how awesome of a tool it is for businesses and salons to amp up their social game.

Don’t Be Boring! Tips for an Evolving Facebook News Feed.

Facebook has announced that it is cleaning up the content that appears in its users newsfeeds. What does this mean? Never fear, because I’m here to protect you! Let’s be sure that your content is rich and engaging and your posts will be good to go!

Sweets, selfies and your social reputation.

In this day and age, if a brand doesn’t have a social presence…it’s like they don’t exist! But it’s not strictly about promoting your salon or products. It’s about feeding your consumers’ digital sweet tooth; a sweet tooth for three concepts with which we can all relate to, right? Candy, selfies, and a social reputation.