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Kelly Ehlers

Kelly Ehlers

Owner - Evoke Brand Strategies

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

Kelly Ehlers wrote

Should Your Salon Have a Snapchat? YES!

Career

Should Your Salon Have a Snapchat? YES!

by Kelly Ehlers

Q: Should Your Salon Have a Snapchat? A: YESWhether you’ve only heard about the Snapchat craze or if you partake in it yourself, there’s no doubt that Snapchat is an extremely popular form of communication, especially with the ...

Another Instagram Update

Career

Another Instagram Update

by Kelly Ehlers

Doesn’t it seem like every other week a social media platform is announcing a big change? You know what they say – out with the old, in with the new! This time around, it’s one of our faves, Instagram!Instead of posts showing ...

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Stack Your Insta-Hand

by Kelly Ehlers

Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Shaping Pinterest Proportions

by Kelly Ehlers

Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Introducing Instagram's New App: Hyperlapse

by Kelly Ehlers

From street style to front row, we had a new favorite guest this year at NYFW! Hyperlapse, the latest app release from Instagram, was all the rage this season at New York Fashion Week and it is not hard to believe. Hyperlapse allows even the most amateur videographer to produce one of these cinematic clips. The user-friendly app available on iPhone and iPad easily records and converts your video to a time-lapse effect that is ‘Insta’ ready to post. We’re positive even the very novice among us can create the most flawless video.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Scaling YouTube

by Kelly Ehlers

While sizing matters across all platforms, YouTube really is the visual king in the social world. Make sure you aren’t missing the mark when it comes to putting out the ‘crème de la crème’ of content.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Scoping Out Twitter

by Kelly Ehlers

No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!

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