Hair: Great Lengths USA artists Danielle Keasling and Nanci Lee
Photographer: Roberto Ligresti
Makeup: David Maderich
Fashion styling: Rod Novoa
Nail artist: Armani Je’ton
In his 1998 book, The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community, sociologist Ray Oldenburg coined the term “third place” which is that place that isn’t home and it isn’t work—it’s a third place, somewhere to authentically connect with others, to build community, and to find acceptance.
Salons are the ultimate third place and today, when people are concerned about the impact of the coronavirus (COVID-19), they are also searching for safe places with clean, hygienic environments. Salons wouldn’t be in business if they didn’t meet certain standards and so are more vital to the health of a community and its economy than ever before.
That said, concern for your health was uppermost when Frank Fulco, CEO of Cosmetologist Chicago, issued an open letter to salon professionals: “We know that you work long hours. Please do your best to ensure that if you are not feeling well and showing symptoms noted on the CDC website, that you take the time to go see a licensed medical professional. Please do not put your health second. Put your health first as this is something that can be effectively managed.”
We agree with Frank. Try and find a balance between being informed and alert to the news and becoming completely consumed by clickbait. Get your updates from reliable sources, especially those focused on your area like your local Health Department. Meditation and self-care are always a good idea, and so is thinking ahead and being proactive; with people looking at staycations, instead of their planned summer travel, will they also be looking for mobile service offerings? What do you need to prepare to be ready to pivot?
There will be changes in how we operate, but salon spaces will continue to be important community centers and stylists will still be their beating heart. Take care of yourself and of each other. We’re in this together.
--Anne Moratto, Director, Brand Content Strategy