Barbara De Laere, Aveda's new global general manager, brings a wealth of international beauty experience and humble respect for the eco-friendly brand to her new job. Learn about her background, then see her responses to 20 fast-fire questions that offer insight into her personality.
Over the past few years, the trend to make hair coloring more eco-friendly has continued to rise. In addition to companies seeking new ways to make their foils and meches more reusable and recyclable, stylists are taking their own initiatives inside the salon. Norwegian colorist Julie Jakobsen has found success using rollers.
On Tuesday, April 2, in line with the beginning of Earth Month, Environmental Advocate and Wellness Expert Hilaria Baldwin teamed up with Aveda to unveil an art installation made from 100% recycled materials at FIT in New York City.
To celebrate one year of incorporating ocean-plastics as part of its packaging, ColorProof Color Care Authority hosted a beach cleanup to remove waste that could potentially enter our oceans. Headquartered in Southern California, the ColorProof team set off to their local shoreline equipped with garbage bags and trash pickers. In just a few hours, the team picked up more than 150 pounds of trash.
During Neuma’s California Experience, an education and lifestyle event the brand hosted in Huntington Beach, CA in September 2017 for salon owners, stylists, distributors, and salon consultants, MODERN sat with Jeff Orrell to talk about the brand he created and why it was so important to him that it be sustainable, responsible, and transparent.
In conjunction with Earth Day, Phyto has announced limited-edition packaging as well as a partnership with 1% For the Planet by donating 1% of sales of some products through a combination of monetary, in-kind, and paid promotion.
ColorProof Color Care Authority is announcing that it will begin to produce ColorProof plastic bottles using 10% ocean-bound up-cycled plastic, transforming ordinary waste into an extraordinary solution.