Joico

GOING ROGUE: From Summer Brunette To Winter Blonde

This client went brunette for the summer and wants to go blonde for the winter! Get the details for the lovely makeover by Ashlie Marmo.

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Old Color and Big Root to Hot Platinum

This client waited one year to return for her desired shade--PLATINUM! It was worth the wait.

A Little Pinot Noir Perhaps?

This client was looking for a dimensional, rooty red violet for her birthday. Challenge accepted, and mission accomplished by one of MODERN'S favorite colorists.

Emma Roberts Makeover: Dark Brunette to Sunny Honey Blonde

She trusted longtime stylist, Nikki Lee, to do this transformation. Get the Joico formula here.

MAKEOVER: Delicious Upgrade For Cupcake Wars Star

Get the details for this makeover on a client looking for something "edgy but still classy." It's been quite a while since this client, winner of "Cupcake Wars" has had color.

Nine Zero One Celebrates 10 Beautiful Years

The celebrity-attracting salon and its owners threw a party in Hollywood to raise a glass to a successful decade in business. The crowd was star-studded.

Balayage for a Color-Correction Client

Before her Balayage and Beyond presentation at Joico's Global Destination Education 2018, balayage guru Amber O'Hara's model came to her with one of a colorist's worst nightmares--box-colored black hair! Here, she gives us color-correction tips when doing balayage.

HOW-TO: Get the Formula for This Grown-Up “Lizzie McGuire” Blonde

A reboot of the Disney Channel show “Lizzie McGuire” will feature Hilary Duff as grown-up Lizzie with really great hair. Get the formula and process here for this sunny blonde.

Price Transparency on Color Corrections

See a major color correction makeover, plus learn how the colorist, Sean Michael, priced the service.

Steven Henley Announced as New Director of Education for Pravana

Henley brings over 20 years of professional salon industry experience. He will manage the educational programming for the brand in an effort to broaden digital reach.

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