flat iron

How the Health Care Industry Inspired Heat Shield

The story of how a make-up artist and the medical field combined.

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How to Retail a Heat Shield

Show your clients how it can come in handy and retailing is easy!

How to Avoid Burns With Tools

Even the most skilled stylist can fall victim to burning themselves.

BaBylissPRO's PRIMA2000 Mini Stainless Steel Flat Iron

This mini is mighty! BaBylissPRO introduces the latest stainless-steel straightener, the PRIMA2000. This travel mini iron offers dual functionality, allowing the user to straighten between the plates and create curls around the convex stainless steel outer housing.

Hot Tools' Black Gold 1" Ionic Salon Flat Iron

The Hot Tools Black Gold 1" Ionic Salon Flat Iron features even heat distribution with it's 24K Gold styling plates. Black Gold combines Titanium's corrosion-resistance to styling products with Hot Tools' Micro-Shines Ceramic Finish to minimize friction and reduce damage to hair.

Ken Russo and Austin Russo Launch StyleCraft Hair Appliance Brand

The brand introduces a series of next-generation, lightweight, high-velocity and low-decibel hairdryers as well as  ultra-slim irons with elongated plates. StyleCraft also offers compact, lightweight, high-powered professional travel dryers, irons and accessories that are foldable.

Sultra Relaunches its Bombshell Collection

After a two year hiatus, Sultra has relaunched its Bombshell Collection, which will feature newly improved infrared and ionic infused tools, a new aesthetic and updatedpackaging. The original Bombshell Collection launched in 2010.

Neuro Halo Touchscreen Dryer and Styling Iron from Paul Mitchell

In partnership with industrial designer Karim Rashid, Neuro presents a new collection of cutting-edge tools. The Neuro Halo Touchscreen Dryer and 1" Styling Iron feature premium gunmetal IsoTherm titanium plates and a touchscreen display.

Ghd Releases Limited-Edition Saharan Gold Collection

The new collection of hair essentials comes in warm golden metallic hues inspired by nature's shimmering sands and stunning landscapes.

Memo Exclusive: An Interview with Sutra's President, Liam Ben-David

From its inception, the Sutra brand of styling tools combined the newest technologies with stellar product design.

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