When your client wants to be platinum but they have used dark brown box dye and then bleached their hair--five times--to remove it, the struggle is real. But here's what you can do to overcome and level up.
Erin Mills is a stylist and salon owner in Orlando, Florida, who specializes in blonding. In this video tutorial, Mills demos her umbrella pattern using Alfaparf color to achieve bright blondes with low maintenance for healthier hair.
The brand's new Ultimate Blonde Freedom Lifting Powder and Ultimate Blonde Freedom Blonde Developer are designed for faster, simpler balayage and freehand painting.
It's the time of year when just about every client who sits in your chair wants to go lighter and brighter in some way. Whitney Parr, Wella Design Team artist and Master Color Expert-certified, shares her hit list of tips to get you through blonding seasons.
Platinum Card hair lightening technique has been beautifying blondes and creative colors for decades. Learn what it is, why colorists love it and how to get the best results!
Learn all about the Russian highlighting and coloring technique created by Vladimir Sarbashev, it's a technique that's booming down salon doors in Eastern Europe and is moments away from being the biggest trend in American lightening and coloring since ombre and balayage.
Precision makes perfect: In this gallery, we take a look at some of colorist and educator Ian Michael Black's famed foil artistry perfection.
Balayage experts put L’anza’s Clay Decolorizer to the test and yield beautiful results.
ICONIC BLONDE by Itely Hairfashion is an extra performance hair decolorizer that works to eliminate yellow residue when lightnening.
Alfaparf Milano's Free Style Lift is a white clay powder for freehand work (without foils) for a maximum natural effect.
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