aloxxi

Aloxxi "Taste of Torino"

Aloxxi uses Color Personalities to facilitate the conversation between colorist and client.  While the woman sitting in the chair may not understand levels and volumes, they can relate to hearing their haircolor described as "Blonde ...

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MODERN EXCLUSIVE: An Update and Interview with Aloxxi President George Schaeffer

In an industry filled with colorful personalities, George Schaeffer, founder of global nailcare brand OPI and the president of Aloxxi Haircolor, stands out. He moved from nail color to hair color when he acquired Aloxxi and MODERN SALON asked ...

Formula How-To: Caramel Swirl by Aloxxi

Color adds texture and dimension to the model’s natural base. FORMULAS & APPLICATION: Natural level 6 Formula 1: 10 g Aloxxi Tones 7N + 10 g Tones 6N with 40 g 7-volume developer Formula 2: 15 g Dimensions .0 with ...

Aloxxi: Shades with Personality

Who We AreWith a haircolor collection that trades typical designations such as 9N and 6K for shades like “Party in Lombardy” and “Roman Goddess,” it comes as no surprise that founder George Schaeffer was also behind ...

The "Nothing Crazy" Sombre

Kesley Reynolds (@khbkesley), a freelance hair artist in Salt Lake City, UT, said her client was "over" blonde. "She wanted to go back dark with some subtle lighter pieces through the bottom and around her face," says ...

COLOR CORRECTION: Beautiful as a Brunette

Marco Pelusi of Marco Pelusi Hair Studio in West Hollywood, CA and the creator of Marco Collagen Color Guard Haircare shared a beautiful 'brunettes have more fun' finish on Facebook.   The young woman client, Angel, is ...

How-To: Brassy to Dimensional Curls

Rachael Urrico (@Rachael_Devacurl) of Devachan Salon, NYC, met with a new client who from out of town."She had her hair previously colored, which she felt was too brassy with no dimension," Urrico says. "Our goal was to lighten ...

Fresh Color on Copper Curls

Rachael Urrico (Rachael_devacurl) of the Devachan Salon in NYC, specializes in curls, color and the DevaCurl Pintura Coloring technique. Here, she got to put all of her expertise to work on one head of hair."This client was looking for an ...

Aloxxi “Mainstage” Color Technique Features Rich Base Tones with a Burst of Color

Aloxxi Artistic Advisor Marilyn Cole introduces a versatile color technique for a flexible lifestyle.“This technique was created around wanting to deliver the wearable edge that people are craving today,” Cole says. “This ...

TRANSFORMATION: Silver Sombre

Kesley Reynolds (@khbkesley) of Salt Lake City, Utah, created this breathtaking silver sombre and we had to know more. Apparently this client was "over" blonde "but didn't want something that would be hard to change back to ...

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