aloxxi

Wearable Dimension

Marilyn Cole is always playing with color. As an artistic advisor for Aloxxi, she does platform demonstrations, education and photo shoot work for the brand. To announce the launch of new Dimensions Highlighting Colours from Aloxxi, a line of one-step permanent fashion colors, Cole set out to show the performance possibilities of the product while also demonstrating the ways to introduce color to clients that can be both trendy and tame, depending on how hair is styled and finished.

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Creating a Balayage Believer: Hair by Marilyn Cole Using Aloxxi

Aloxxi created a new way to talk about haircolor with clients when it introduced the concept of Color Personalities.  Their consultation book features swatches and visuals of haircolor finishes that are assigned a name (Blonde Bambino, ...

HOW-TO: Pretty, Two-Toned Elegance

Traci Duker of the b of Tucker and Decatur, Georgia, learned that client Afua was looking for a "funky fall combo of colors and something new to attend a wedding in London." She knew a two-tone, elegant finish combined her ...

The Travel Tech Kit...This One Is Perfect

Looking for a durable travel tech kit? Nichole Tonning-Smith of Aloxxi has found it in this Stanley Tool Box on wheels (about $75) which she found in a hardware store. "It is sturdy and makes sense for the professional," says ...

6 Tips To Color Perfection

Marilyn Cole, an Artistic Advisor for Aloxxi and owner of Elektrum Hair Studio in West Hollywood, California, is a color specialist. She has learned over the years that the color experience can and should be very different in the professional ...

How do I prevent color from looking red-ish or brassy?

Aloxxi Artistic Advisor Leonardo Rocco offers his advice on preventing color from looking red-ish or brassy.

PERSONAL STYLE: Leonardo Rocco

His passion is for bringing out the unique beauty in each woman. Meet Leonardo Rocco.

Service & Retail Tips from Aloxxi's Teri Dougherty

Aloxxi Artistic Advisor Teri Dougherty shares valuable service and retail tips for stylists in a Cosmetologists Chicago workshop on May 5, 2014. a

HOW-TO: Chocolate Brunette with Balayage Highlights

To enhance the depth of a chocolate brunette, create natural-looking balayage highlights, lift the base for shine and add caramel-toffee tones. Get the formula provided by the Aloxxi Artistic Team.

FADED TO FAB: Brunette Formula and How-To

Marco Pelusi transformed a faded, brassy brunette into a rich, warm one. Get his Aloxxi formula here.

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