wella

Gentlemen Prefer Blonde: Formula and Steps

From brunette to platinum in one session.

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Makeover: Going For Depth and Dimension

Get the details for this lovely makeover by Kelly Ries (@boldsandblended) on her client looking for depth and dimension.

Color Correction: Nice Fix For That "Cheating" Client

This client "cheated" on her hairdresser and came running back for a fix. Get the details for this lovely correction.

MAKEOVER: Icy Blonde With Tasteful Root Smudge

This client wanted a shade that required less of an urgency when it came time for a touch up. Get the details from one of MODERN's favorite artists, Breanna Weinhold (@breebirds_hair).

5 Blonding Tips for Beautiful Results

It's the time of year when just about every client who sits in your chair wants to go lighter and brighter in some way. Whitney Parr, Wella Design Team artist and Master Color Expert-certified, shares her hit list of tips to get you through blonding seasons.

Color Correction: Removing Years of Black Box Color

The formula, steps and results of removing 4 years of a client's at-home box hair color and transforming her look with professional hair color.

Wella Celebrates Beauty Diversity with Koleston Perfect ME+

Wella celebrates beauty diversity in a collection that showcases the splendor of color using the new Koleston Perfect ME+.

When an Extensions Consultation Turns into a Color Correction

After attempting to color match her client, this stylist realized that a gentle color correction was needed to prep her hair for an extensions install.

Head-Turning Red Hair Color Formula

A red done right with Wella color

MY perfect ME Photo Collection: Wella Artists Celebrate Individual Style, Spirit, and Beauty

Here’s what happened when a group of talented creative artists came together to bring their vision of self-expression to bright, beautiful life.

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