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Henkel to Acquire DevaCurl

The move strengthens Henkel's professional hair care portfolio with category-leader in fast-growing curly hair segment and adds complementary product range with strong innovation capabilities.

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How to Keep Curls Hydrated and Full of Shine

Nadria Brown is a Florida-based curl specialist who educates both her clients and fellow stylists on tips and tricks for maintaining and ehancing their natural texture. Brown reaches for products from DevaCurl to help her achieve the results her clients desire.

Why it Makes Sense to be a Curl Expert

Although more than 60 percent of the population has curly, coily or wavy hair, only a fraction of stylists are trained to work with texture. There is only one curl-trainedstylist for every 32,000 curly people, according to DevaCurl, which has trained thousands of stylists at its Academy.

Answers To The Most Frequently Asked Questions About Cutting Curly Hair

If you’re unaccustomed to working with textured hair, and you’ve attempted to cut a curly client, you probably realized your approach has to be different from the way you cut your non-curly customers. Here are answers to the most frequently asked questions about cutting hair! 

Refresh Hair with DevaFresh Scalp & Curl Revitalizer

The curl refresher is designed to moisturize, help soothe the scalp and fight odor for 24 hours.

Give Curls the Ultimate Glow with DevaCurl's High Shine Oil

The lightweight, silicone-free oil is formulated with a blend of five curl-loving oils that help provide shine, moisture and enhance curls with a frizz-free finish.

The Curl Doctor Is In: What @shaiamiel Prescribes for the Best Curls

He's not shy about telling women to stop abusing their curls and to start loving them.  Here's his approach to creating healthy, shiny curls.

VIDEO TUTORIAL: Fighting Frizz With A New Product

Get tips on how-to fight frizz using DevaCurl's High Shine, from DevaChan curl expert, Taylor Tugman.

Curl Hair-itage: An Exclusive with DevaCurl CEO Robert Schaeffler

With a proven track record for delivering growth, Schaeffler has hit the ground running. We asked him to point out some of his priorities for the year and going forward for DevaCurl.

Robert Schaeffler Joins DevaCurl as CEO

Schaeffler will focus on accelerating DevaCurl’s growth and continuing to build awareness among consumers and stylists.