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How to Create the 2020 Beach Wave

California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.

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Top Bridal Trends Plus Bridal Tips for Spring

Special occasion season is around the corner! Start preparing now with this rundown of bridal trends and tips from Pureology Artistic Director Emily Alders.

What You Need to Know About Braid Styles Now

Pureology Artistic Director Jamie Wiley says braids are the foundation for creating many different styles.Set yourself up for styling success by mastering different techniquesl.

Holiday Hairstyles You Create in Minutes

With very little time, very few pins, and a few well-chosen products, these styles will come together, beautifully.

Intercoiffure Lifetime Achievement 2019 Icon Award Presented to Jim Markham

Creator of Pureology and ColorProof, Jim Markham's long and successful career in beauty was honored at a gala in New York.

Announcing the Party Pretty Semifinalists

After receiving countless entries since the launch of our holiday contest Party Pretty, it was extremely difficult to narrow the pool of glamorous waves, glossy finishes and blinged out chignons down to 10.

[salon]718 Opens Newest Location, Partners with Pureology

The salon has also teamed up with Pureology by making this location the brand's first flagship store in Brooklyn and its premiere paperless salon.

Steven Henley Announced as New Director of Education for Pravana

Henley brings over 20 years of professional salon industry experience. He will manage the educational programming for the brand in an effort to broaden digital reach.

Four Artists Selected as New Artistic Director Team at Pureology

Four talented artists have been selected from Pureology’s Pure Artist Team to serve as the haircare company’s new Artistic Director Team.

Pureology Launches New Strength Cure Best Blonde

Help your clients live their best blonde life with help from Pureology’s new Strength Cure Best Blonde, a three-step system that includes a sulfate-free dark purple shampoo, a dark purple toning conditioner and a daily hair repair treatment to help tone and neutralize brassiness while protecting and repairing damaged hair.