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MAKEOVER: Uh-Oh to Icy Blonde

Get the details for this dramatic makeover.

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Sultra Relaunches its Bombshell Collection

After a two year hiatus, Sultra has relaunched its Bombshell Collection, which will feature newly improved infrared and ionic infused tools, a new aesthetic and updatedpackaging. The original Bombshell Collection launched in 2010.

HOW TO: Pink and Pretty

See how Sungei Vo turned her client from brassy and rooty to a pretty rose petal pink.

Tight Curls, Long-Lasting Waves with Sultra The Bombshell

On the runway at Marc by Marc Jacobs and Just Cavalli, the look was a head full of tight waves and curls, coaxed out and up, into a beautiful, big style. Omar Lopez with Sultra shows how-to achieve this halo of curls.

Beauty Brands Support CA Theatre Production of "Hairspray"

A new production of HAIRSPRAY – The Musical, to be presented by Musical Theatre Orange County (mtoc.org) July 26-28 and August 2-4 in Fullerton, CA, has inspired what may be the most glamorous VIP gift-bag in theatre history, packed with coveted products from the beauty industry’s A-list.

Sultra Bombshell Reverse Cone Curling Iron

Create texture at the root that transitions into loose, flowing curls with no clip lines. The no-slip ThermaGrip Tapered Barrel Technology keeps the shape of the Reverse Cone curl. With Japanese Kyocera Ceramic Heather Technology, this iron emits infrared rays making it safe for color-treated, dry or damaged hair. Features rapid heat-up, auto shut-off, and a 9-foot no tangle swivel cord.

HOW-TO: Create Bombshell Curls with Sultra's Bombsell

From fashioning wavy looks for a springtime weekend at a bed-and-breakfast to designing the most formal updo, you’ll need your Sultra Bombshell 1-Inch Rod Curling Iron at your side all season long!

Kerry Washington's Hair at the 2013 Golden Globes

Kerry Washington’s stick straight, sleek do’ at the 70th Annual Golden Globes can be easy to achieve for girls with ethnic, frizzy or curly hair.

100k POST WINNERS: The best my hair has ever looked was: ________

MODERN Facebook fans share: The best my hair has ever looked was when: ______________.

FASHION WEEK: Guido for Alexander Wang

Guido used Redken and Sultra to create his modern futuristic ponytail for the Alexander Wang Spring 2013 collection presented at Mercedes Benz Fashion Week.