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Beauty Quest Group Introduces New Team, Fresh Outlook for Rusk, Aquage and One n’ Only Brands

A new leadership team headed by industry veteran Scott Missad has taken the reins at Beauty Quest Group (BQG), with plans to revitalize the company’s heritage hair care brands -- Rusk, Aquage, and One n’ Only.

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Beauty Quest Group on a Journey to Revitalize Legacy Beauty Brands Rusk and Aquage

Innovation, creativity and passion define the mission of Beauty Quest Group as it sets out to revitalize legacy brands Rusk and Aquage.

Texture Play: Aquage Texturizing Line Offers Curl Versatility

One of the best things about multi-textured hair is the ease of enhancing or tweaking the natural movement to the desired shape.Aquage Master Educator Trisha Granados says altering texture on curly clients is easier with the four Aquage Texturizing Line products.

Customer Service: How To Keep Your Client Happy

It’s not just about doing great hair, makeup, nails or skin care. So much of keeping your client happy is customer service. Eric Fisher shares his ten tips on making the client feel valued and important.

Art Noir Artistry from Luis Alvarez and the BaBylissPro Team

Luis Alvarez and the BaBylissPro team create beauty from darkness.

Color Correction: From Uh-Oh To Oh My

This client had gone to get an "icy silver, violet, balayage, ombre" but left with melted gummy hair that was anything but blended. Cyrell Cook shares the correction details.

The Five Keys To Creating The Perfect Updo

Master Stylist and Updo Superstar Ann Bray shares her five keys to creating the perfect upstyle.

4 Sophisticated "Bad Boy" Hairstyles Inspired by the Rat Pack

In this collection from BaBylissPRO, Harry Houdini, known as @houdinistyle on Instagram, gets inspired by the Rat Pack for four “sophisticated bad boy” looks created using the highly anticipated Metal Collection of grooming tools by BaBylissPRO.

Genie and the Bottle

You’re the genie in this real-life tale! With your talents and the liquid tools from CosmoProf brands specially created for the Modern Fairytale campaign from CosmoProf and MODERN SALON, you can grant clients’ three wishes: healthy hair, on-trend style and at-home maintenance.

Chrome Cast

Alvarez introduces Chrome Cast, a collection that showcases how tonality in hair should move in the opposite direction and become more neutral, allowing the fashion in the wardrobe to have its moment while hair stays clean and pure for the season.