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How to Pump Up the Glam…With Your Flat Iron!

This iron’s unique, cylindrical shape allows you to maintain massive volume in the hair, even as you’re flat ironing. It also creates luscious texture.

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4 Ways to Use Your Flat Iron You Never Thought About

Flat irons are truly one of a stylist’s most essential tools. Now this workhorse tool becomes even more indispensable thanks to the new HOT Tools Black Gold Ionic Salon Flat Iron.

Ghd Releases Platinum+, a Predictive and Personalized Straighener

Featuring predictive technology, the new Ghd Platinum+ predicts personal hair needs and constantly adapts to ensure the perfect styling temperature is delivered for your client's individual hair type at all times.

How the Health Care Industry Inspired Heat Shield

The story of how a make-up artist and the medical field combined.

How to Retail a Heat Shield

Show your clients how it can come in handy and retailing is easy!

How to Avoid Burns With Tools

Even the most skilled stylist can fall victim to burning themselves.

BaBylissPRO's PRIMA2000 Mini Stainless Steel Flat Iron

This mini is mighty! BaBylissPRO introduces the latest stainless-steel straightener, the PRIMA2000. This travel mini iron offers dual functionality, allowing the user to straighten between the plates and create curls around the convex stainless steel outer housing.

Hot Tools' Black Gold 1" Ionic Salon Flat Iron

The Hot Tools Black Gold 1" Ionic Salon Flat Iron features even heat distribution with it's 24K Gold styling plates. Black Gold combines Titanium's corrosion-resistance to styling products with Hot Tools' Micro-Shines Ceramic Finish to minimize friction and reduce damage to hair.

Ken Russo and Austin Russo Launch StyleCraft Hair Appliance Brand

The brand introduces a series of next-generation, lightweight, high-velocity and low-decibel hairdryers as well as  ultra-slim irons with elongated plates. StyleCraft also offers compact, lightweight, high-powered professional travel dryers, irons and accessories that are foldable.

Sultra Relaunches its Bombshell Collection

After a two year hiatus, Sultra has relaunched its Bombshell Collection, which will feature newly improved infrared and ionic infused tools, a new aesthetic and updatedpackaging. The original Bombshell Collection launched in 2010.