HOW-TO: Candy Pop Highlights With a Pearly Blonde Base by Joico

Get the color how-to for these candy pop highlights against a pearly blonde base by Joico Artist Stella Livoti.

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HOW-TO: Darkly Intense Peacock Highlights by Joico

Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water. This look is by Joico Artist Stella Livoti, get the color how-to.

Mermaid Color Melt How-To and Formula

Melissa Lovett, owner and lead colorist of Platinum Hair Salon in Caldwell, Idaho, created a "Mermaid" color melt using Matrix and Joico to combine the colors of the sea into one flowing look.

COLOR TIPS: Sue Pemberton of Joico Offers Tips and Advice

Joico's Sue Pemberton answers important color questions and offers color tips.

How To: Peacock-Inspired Color Formula For Men

We are loving this INTENSE color created by Rebecca Taylor, Joico Advisor, from Pensacola, Florida, who was inspired by the chameleon and peacock for this HAUTE HUE look!

Professional Hair Color vs Box Hair Color: A Before and After

A before and after created with Joico Vero K-PAK Color: Converting a client from boxed color to professional color.

Reds, Purples, Coppers and Golds: Dimensional Formulas by Joico

Learn the steps to create this dimensional finish full of golds, coppers, reds and purples, created by Joico's Sue Pemberton and Damien Carney.

100k POST WINNERS: Next year in the salon, I resolve to ______

MODERN Facebook fans share their New Year's resolutions for the 100k Post of the Day: Next year in the salon, I resolve to ______...

HOW TO: Brunette Ombre to Copper Using Joico Vero K-PAK

A before and after, plus color formula, on transitioning from a dark brown ombré to a vibrant copper red using Joico Vero K-PAK color.

How To: Bold Statement with Pastel Color

Sue Pemberton creates a multi-dimensional bold color statement using Joico VeroLight Powder Lightener and Vero K-Pak Color. From baliage to ombré to chalking, summer is the season to experiment with high-impact coloring techniques.

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