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Reduce Frizz and Curl with Keratin Complex Natural Keratin Smoothing Treatment

The product is designed to replace the keratin that's lost when hair is exposed to the sun and environment and styling and chemical services.

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Inoar Professional's Thermoliss Professional Anti-Frizz Treatment

Inoar Professional's Thermoliss Professional Anti-Frizz Treatment features two steps. The treatment is botanical and vegan with organic acids, formaldehyde-free and paraben free, and provides volume reduction in hair for up to 12 weeks.

How-To: Sleek, Shiny Blowout

This video of features Donovan Mills @donovanmillshair offering his tips, tricks, and techniques for a shiny, smooth blow dry service.

Keratin Complex Introduces KCMAX Maximum Keratin Smoothing System

The new KCMAX Maximum Keratin Smoothing System combines a proprietary keratin blend with smoothing technology to deliver hair that is healthier, smoother and straighter for up to three months.

Prep for Festival Styles with Kenra Professional's Newest Launches

Festival season is here! Create looks perfect for summer with Kenra Professional's latest launches: Nitro Memory Creme, Platinum Air Dry Creme and Smoothing Blowout Lotion.

Ghd Introduces Glide Professional Hot Brush

The new hot brush is designed to create effortless second-day styling.

Cristalli di Seta by Alfaparf Milano

Alfaparf MIlano's Cristalli di Seta is a two-phase smoothing serum for all hair types. It contains Urban Defense Pro, its new active ingredient that protects the hair fiber from pollution.

Product Spotlight: HOT Tools Black Gold Ionic Salon Flat Iron

If you were stranded on a desert island with only one thermal styling tool, make sure it’s this one. That’s because the new HOT Tools Black Gold Ionic Salon Flat Iron does it all—smooths, curls, waves, creases, coils, you name it!

How to Pump Up the Glam…With Your Flat Iron!

This iron’s unique, cylindrical shape allows you to maintain massive volume in the hair, even as you’re flat ironing. It also creates luscious texture.

4 Ways to Use Your Flat Iron You Never Thought About

Flat irons are truly one of a stylist’s most essential tools. Now this workhorse tool becomes even more indispensable thanks to the new HOT Tools Black Gold Ionic Salon Flat Iron.