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Boost Revenue and Client Satisfaction with KCMAX by Keratin Complex

With the new KCMAX Maximum Keratin Smoothing System from Keratin Complex, it only takes three steps to give your clients the smoothest, softest, shiniest hair of their lives.

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Permanently Smooth Your Clients' Hair Without Toxins

See how blonding specialist Geri Stigen eliminates frizz on all types of clients using the ProAddiction straightening system.

ELIXIRME Beauty Introduces Vegan Smoothing Treatment

The formaldehyde-free cream formula by ELIXIRME Beauty reduces and controls frizz by about 70% and reduces curl by about 50%.

Innersense Organic Beauty Launches Serenity Smoothing Cream

The new product helps achieve a flawless blowout on all hair types and textures.

New Launch: Lakmé Aura Smoothing Treatment

Meet Aura, the new smoothing service that's all about health, hydration and shine.

How-To: Long-Lasting Blow Out with Moisture and Shine

“In order for her to maintain the style at home, she should either wrap her hair in a circular manner or put her hair in a high ponytail and twist the ends down and secure it in place. It's important for her to cover her hair with a silk or satin scarf while she sleeps!"

Helping Stylists Lose Their Fear of Texture

On a Facebook forum for hairdressers, Nia Brown offered this to her fellow beauty professionals: “There are a lot of people who don’t know much or anything about ethnic hair. This industry is super race divided and we all need to help each other to change that. What questions do you have about textured hair that I can answer?” Here's what she heard.

ECRU Smoothing Blow-Dry Spray for All Day Style

A new multitasking spray that reduces blow dry time and tames unruly texture.

Texture Play: Aquage Texturizing Line Offers Curl Versatility

One of the best things about multi-textured hair is the ease of enhancing or tweaking the natural movement to the desired shape.Aquage Master Educator Trisha Granados says altering texture on curly clients is easier with the four Aquage Texturizing Line products.

Keratin Complex Announces New VP of Sales

Stephanie Sandoval will oversee all aspects of Keratin Complex’s international and chain sales and education division.

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