Close

Career

10 Ways to Keep Your Salon Client Coming Back

by Carlos Valenzuela | September 17, 2018

So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count. Don’t get me wrong, trendy fashion is what we sell and should portray, but if you trace the sequence of events that convinced a client to come back for a second visit, you’ll realize it’s the result of a lot of little things you do that make it happen. When a client sits in your chair, they know you are about to impact their image. Believe me when I say their awareness is focused on the little things about your service. And so should yours.

What do I mean exactly by the little things? You know exactly what I mean.It’s about paying sincere, not fake, attention to detail.It’s never about just completing the requirements. Doing one more thing – that’s what I’m talking about.

Here are little things to keep in mind:

  1. The client needs to believe you are trying to please, not doing them a favor. This takes a bit of humility that is often overlooked by a diva hairdresser. It doesn’t matter how busy, popular or talented you are feeling, you must maintain an attitude of service throughout a client’s interaction with you. You could grovel at your client’s feet or keep these three items in mind:

~That you care about getting it right ~That you're willing to keep going until you get it right ~That the customer is the one who determines what right is.

  1. Learn the customer's name quickly and use it in your consultation and conversation.
  2. Commit to understanding the client’s lifestyle and needs. The classic example is styling hair for a wedding where the customer needs grooming that is timeless and beautiful. Another client might be insecure about getting older needing reassurance of vibrancy and vitality in their style, another works in a trendy clothing store, etc.
  3. Do not ever judge or act surprised, even when you are, by a client’s request or lifestyle.
  4. Keep your station free of clutter. Having a pile of stuff on your station does not tell a customer you are busy or have a full customer load. It says you are not that efficient and have a cluttered, no time for anything mind.
  5. Use client cards to take notes as the customer replies to your questions on likes and dislikes.
  6. Before you begin working, repeat what you agreed upon and explain your overall process. Double check your list of action items with your client.
  7. Follow up with customers with a text or message inquiring how their new cut or color is working for them.
  8. Send a handwritten “great meeting you” or “thank you”
  9. Make things right if your client is not totally happy or if you can accommodate a loyal client after hours.

The gift of a diamond ring is certainly a sign of appreciation (bring it), but it’s remembering you drink coffee with one sugar, that makes big things happen.

Carlos Valenzuela is a hairdresser/educator, ex-salon & school owner, author and corporate spokesperson with forty-five years of beauty experience. His focus today is raising wellness awareness and assisting salon professionals in developing a fulfilling career via his podcast “Tiny Steps for Salon Pros”  www.anchor.fm/carlos-valenzuela and at industry events, seminars and in-salon workshops.  

 

TRENDING: The French Bob

Cut

TRENDING: The French Bob

by Anne Moratto

Leave it to the French to inspire a haircut so chic, it’s truly timeless. It’s a look that never goes away and when you see it, you know it. And lately, we’ve been seeing it everywhere.

Find out why over 400,000 subscribers love our newsletters

Putting the Salon Professional First

Putting the Salon Professional First

by Staff

A new salon education and salon benefits program makes it easy for salon stylists and estheticians to grow their business rapidly and in the direction they want to take it. They get the perceived benefits of booth rental or owning their own salon, but without the hassle or overhead. Benefits include ability to earn up to 70% commission right away, generous health insurance, paid vacation and sick time, and even paid education. Grow your salon career now with a salon company that puts you first!

How Small Add-Ons Add Up To Big Money For You

by Staff

Would you like fries and a drink with that? Burgers pay the bills, but it’s the add-ons that build the bottom line. That’s true for every service business, whether you’re offering Big Macs, hotel suites or hairstyles.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

10 Reasons to Make a Smart Salon Career Move

10 Reasons to Make a Smart Salon Career Move

by Staff

Job benefits, career growth, flexibility, up to 70% commission and customized hands-on classes in hair color, blow dry, extensions, hair styling, texture, skin care, business building, consultation and more—explore all the reasons stylists and estheticians are switching to the Salon at Ulta Beauty.

Waxing, shaving, facials and beard grooming can all expand men’s services beyond the standard...

10 Tips For Elevating Your Men’s Business

by Staff

Many stylists have discovered men can be lucrative and loyal additions to their clientele. Want to build up the men’s business in your salon? Here are 10 tips from four men’s service and product pros.

Can You Specialize As A Solo Artist?

by Staff

You love balayage and braiding, but men’s haircutting? Not so much. Yet as a solo artist, you worry that limiting your services to just those you prefer doing could be a mistake. Are those worries founded or unfounded? Can you specialize as a solo artist? Many top solo artists believe you can.

Load More