So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count. Don’t get me wrong, trendy fashion is what we sell and should portray, but if you trace the sequence of events that convinced a client to come back for a second visit, you’ll realize it’s the result of a lot of little things you do that make it happen. When a client sits in your chair, they know you are about to impact their image. Believe me when I say their awareness is focused on the little things about your service. And so should yours.
What do I mean exactly by the little things? You know exactly what I mean.It’s about paying sincere, not fake, attention to detail.It’s never about just completing the requirements. Doing one more thing – that’s what I’m talking about.
Here are little things to keep in mind:
~That you care about getting it right ~That you're willing to keep going until you get it right ~That the customer is the one who determines what right is.
The gift of a diamond ring is certainly a sign of appreciation (bring it), but it’s remembering you drink coffee with one sugar, that makes big things happen.
Carlos Valenzuela is a hairdresser/educator, ex-salon & school owner, author and corporate spokesperson with forty-five years of beauty experience. His focus today is raising wellness awareness and assisting salon professionals in developing a fulfilling career via his podcast “Tiny Steps for Salon Pros” www.anchor.fm/carlos-valenzuela and at industry events, seminars and in-salon workshops.