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Event Coverage

Shirley Gordon Shares Her Formula

Maggie Mulhern | March 15, 2013 | 2:00 PM

Shirley Gordon has SHOW STOPPER hair. Both color and shape were causing quite a stir at America's Beauty Show in Chicago. We grabbed her as she passed the Modern booth to get the scoop.

In this video you get a 360 degree look at the silhouette. Here is her formula (all Wella):

Blondor Cream to lift

on the top: tone with 10/8 (a violet ash blonde) with a touch of 2/0

on the shorter strands below the rounds: 881 with 1.9

Shirley points out that she has added some extensions (also colored with the same formula) to get that added bump to the front.

AMAZING.

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Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

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