Kelly Ehlers

Owner - Evoke Brand Strategies

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

Kelly Ehlers wrote

Decoding Social Media Hashtags

by Kelly Ehlers

#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.

America’s Beauty Show, “Social” Wrap-Up!

by Kelly Ehlers

It’s true – we took America’s Beauty Show by ‘social’ storm and must admit, it was quite the time! If you weren’t able to be there in person, we made it our business to check out all of the social pit stops along the way! Then, of course, we had to create a “Storify” to pull together all of the fun for you to peruse.

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