New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.
Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.
In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.
Visit the War Paint store and you’ll find more than makeup: A fresh trim from the mental health non-profit Lions Barber Collective, bespoke products made for your skin while you wait, an interactive virtual makeup conversation with Founder Danny Gray and much more.
Beard styles come and go but a well-groomed and properly maintained one takes time and attention. We get an expert perspective from Master Barber Hassan DeMarco on how to keep gruff going and growing strong,
An annual competition over 20 years in the running, American Crew All-Star Challenge highlights world-class talent in men’s grooming. Take a look at the winning looks created by 2021's five Global Champions.
In a survey of 2,000 men, 20% said that if they could bring one popular hairstyle from a bygone decade back into fashion, it would be the classic ’80s mullet.
Two retired friends from the Armed Forces find their next careers as the owners of the unique John Hancock Barbershop, which is housed in a special retail environment focused on male customers in Prescott, Arizona. Take a tour of this 2021 Salons of the Year honoree.
Growing a healthy beard means you don’t have to shave. But you still have to keep it in tip top shape, so why not streamline the process with top shelf products and tools?
media brand
