Goldwell Announces Their Color of the Year: Lilac Aura

A hair color trend that, Goldwell says, echoes the past while proclaiming the future.
A hair color trend that, Goldwell says, echoes the past while proclaiming the future.
If you’re eager for spring color trends, let us introduce you to cheery lemon drop hair.
Italian professional hair color and care line, Alfaparf Milano, recently introduced its new vegan color line, Color Wear.
This vivid take on the shadow root is a pop-y surprise that crops up in seasonal trends and it's showing up, again.
Starting on Monday, August 17, Matrix is offering a week of inspiring balayage classes, and a balayage challenge so you can share your best balayage!
Goldwell introduces their new Global Ambassador, Angelo Seminara. As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. He will also represent the brand via social media and at press and industry events.
During a tough time, two stylist/salon owners looked to Alter Ego Italy for support and say that working with the brand is making their return to the salon easier and more profitable.
Get inspired by colorists who have created drool-worthy takes on this '90s resurgence.
The winning team will travel to Milan in March to represent at the worldwide competition.
Colorists can grab their paint cans and create a beautiful masterpiece, thanks to Goldwell’s new Elumen Play and Elumen Care Collection.
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