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What is Periscope, and How Can it Help Your Career?

Scoping Things OutIn the ever-changing social media landscape, new app Periscope lets you connect with people in real-time—but how can this help your career? Kelly Ehlers, president of social media firm Ideas that Evoke, helps make sense ...

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A Lesson in Social Media Etiquette

Think of your social media channels—Facebook, Twitter and Instagram as your first interview. This doesn’t mean shut everything down, but make sure the content you are displaying shows off your talents, personality ...

You’re Doing it Wrong…Click Baiting on Facebook

Things have changed in the social sphere, and I’ll give you just one “who’s done it” guess! That’s right folks, Facebook has changed its algorithm (the equation that decides what fans will see your Facebook posts) - ...

5 Traits of a Great Social Media Community Manager

Social media for the salon, this isn’t your teenager’s social status friends; it’s not as easy as it looks. So, what does it take to be a social media community manager for a salon? With a mouthful of job responsibilities, it ...

Stack Your Insta-Hand

Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.

Shaping Pinterest Proportions

Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.

Introducing Instagram's New App: Hyperlapse

From street style to front row, we had a new favorite guest this year at NYFW! Hyperlapse, the latest app release from Instagram, was all the rage this season at New York Fashion Week and it is not hard to believe. Hyperlapse allows even the most amateur videographer to produce one of these cinematic clips. The user-friendly app available on iPhone and iPad easily records and converts your video to a time-lapse effect that is ‘Insta’ ready to post. We’re positive even the very novice among us can create the most flawless video.

Scaling YouTube

While sizing matters across all platforms, YouTube really is the visual king in the social world. Make sure you aren’t missing the mark when it comes to putting out the ‘crème de la crème’ of content.

Social Media Training for Stylists and Salon Owners, NY and LA

Award Winning Agency Founder, Kelly Ehlers, to Lead Social Media Training For Stylists and Salon Owners in New York and Los Angeles

Scoping Out Twitter

No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!