kelly ehlers

#Hashtag Etiquette

#Hashtags can play an integral role for brands connecting with audiences. However, it’s important to know and understand the correct use of a hashtag for your business, otherwise things can get #outofcontrol! Here are a few simple #hashtag faux pas to avoid.

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A Little Change Goes a Long Way

Facebook is at it again! They unveiled a new layout for pages that are not only newer, but also streamlined.

An Audience Just For You!

Facebook’s new Custom Audience feature - suddenly your finely articulated advertisements are reaching the people that actually want to see them!

It’s Twitter Time

Twitter has been running the road lately, making changes left and right and dominating the social space. It can be hard to keep up! I’ve been asked why salons should stay up-to-date with the flighty bird, so let me tell you the secret – it helps build your relationships.

The Countdown to Your Social Media BLASTOFF!

If a picture is worth a thousand words, what’s the going rate for a collage? AKA: Get snapping, people! But, don’t get your hair in a knot. With this Social Media Photo Countdown, your salon is sure to blastoff into superstar visibility in no time.

Quick Tip: Our Favorite New Insta-Feature

Here at Evoke Brands we’re obsessed with Instagram. And when I say obsessed, I mean we eat, sleep and breathe it! *hint – @EvokeBrands - hint* So you can imagine the excitement in the air at the office when Instagram comes out with a new feature that makes our lives easier. We just can’t help but share what we love about it – and also how awesome of a tool it is for businesses and salons to amp up their social game.

Don’t Be Boring! Tips for an Evolving Facebook News Feed.

Facebook has announced that it is cleaning up the content that appears in its users newsfeeds. What does this mean? Never fear, because I’m here to protect you! Let’s be sure that your content is rich and engaging and your posts will be good to go!

Why Do You Need a Social Media Team?

You can create all of the hype about your salon, but if you're not on the social-spape, no one will hear it.

Beep, beep - What's the Sitch with Facebook's New Page Update

Facebook launched a new streamlined look for pages on desktops to make our lives easier. So here's what you need to know about the change.

ABS Trend Panel 2014 Forecasts Dusty Pastels, Rugged Styles

The All-Star Trend Talk Panel on Sat., March 22 at America’s Beauty Show covered a range of topics courtesy of industry experts John Simpson of Goldwell, Kelly Ehlers of Evoke, Mark Hayes of Sassoon, Gerard Scarpaci of Hairbrained, Jan Nordstrom-Arnold of CND, Nick Irwin of TIGI and moderated by Fabio Sementelli of Wella.

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