beach waves

KMS Launches CONSCIOUSSTYLE Seaweed Beach Style Crème

Crafted with upcycled seaweed, KMS’s new CONSCIOUSSTYLE Beach Style Crème delivers weightless hydration and hold for a windswept, beachy look.

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3 Non-straight Styles to Try with the Dyson Corrale

Bridal stylist and MODERN SALON Artist Connective Member Sarajane Maples grabs her Dyson Corrale styler for everything. See some of the styles she loves to create with the high-tech tool.

Ammon Carver Joins Cali-Curl

The NAHA-honored hair pro is the company's new artistic director.

R+Co Dreamhouse Creates Fresh-from-the-Beach Waves

The perfect recipe for summer hair? Effortless texture with a fresh-from-the-beach vibe. The secret sauce for just that is Dreamhouse from R+Co in collaboration with celebrity stylist Ashley Stricher. The multitasking mist moisturizes, protects hair from the elements, helps enhance color, and accentuates natural waves.

How to Create the 2020 Beach Wave

California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.

Festival Style How-To: Texture, Volume, and Shine

Going beyond the flower crown.

NYFW: Undone Waves by Oribe

Nicole Miller Fall/Winter 2020 collection models sported effortless, unstructured waves. But, of course, nothing is ever effortless in beauty...

How-To: Demi Lovato's National Anthem Waves

Stylist Paul Norton was the man responsible for Demi Lovato's gorgeous, cascading waves as she sang the National Anthem at Super Bowl LIV in Miami. Here, he breaks down how he created the look, using IGK products.

How to Curl Hair with a Flat Iron

Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.

Stunning Texture and Waves on the Red Carpet

This gorgeous style was created by Oribe artist David Stanwell.

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