Delivering just the right amount of grit and glam, ColorProof's new Texture Charge adds body and density with an instant hit of texture and definition for sultry, undone, cool-girl style.
ProAddiction introduces a multi protein smoothing system to rebuild hair protein that is 100% formaldehyde free and 100% toxic free.
The new Heat & Seal Spray from ElixirMe Styling Essentials is heat activated to shape up shine and style.
This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.
California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.
A new multitasking spray that reduces blow dry time and tames unruly texture.
One of the best things about multi-textured hair is the ease of enhancing or tweaking the natural movement to the desired shape.Aquage Master Educator Trisha Granados says altering texture on curly clients is easier with the four Aquage Texturizing Line products.
ECRU New York 2020 launches clean, elegant packaging and three new products.
The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.
Moroccanoil Artistic Director Kevin Hughes showcases the versatility and workability of the brand’s products.
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