California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.
A new multitasking spray that reduces blow dry time and tames unruly texture.
One of the best things about multi-textured hair is the ease of enhancing or tweaking the natural movement to the desired shape.Aquage Master Educator Trisha Granados says altering texture on curly clients is easier with the four Aquage Texturizing Line products.
ECRU New York 2020 launches clean, elegant packaging and three new products.
The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.
Moroccanoil Artistic Director Kevin Hughes showcases the versatility and workability of the brand’s products.
In June, Moroccanoil announced the appointment of Jay Elarar as chief executive officer.
Festival season is here! Create looks perfect for summer with Kenra Professional's latest launches: Nitro Memory Creme, Platinum Air Dry Creme and Smoothing Blowout Lotion.
Joico is among the first in the pro-hair space to do this because they believe VR is the new way to bring a “gotta-see-it-to-believe-it” product experience to life.
The versatility of this product allows it to be used to condition, style or finish on wet or dry hair.
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