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finishing products

How to Create the 2020 Beach Wave

California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.

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ECRU Smoothing Blow-Dry Spray for All Day Style

A new multitasking spray that reduces blow dry time and tames unruly texture.

Texture Play: Aquage Texturizing Line Offers Curl Versatility

One of the best things about multi-textured hair is the ease of enhancing or tweaking the natural movement to the desired shape.Aquage Master Educator Trisha Granados says altering texture on curly clients is easier with the four Aquage Texturizing Line products.

Experience the Evolution: ECRU New York 2020

ECRU New York 2020 launches clean, elegant packaging and three new products.

How to Talk to Clients About Drugstore vs. Professional Hair Care Products Purchased in a Salon

The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.

Method Styling with Moroccanoil

Moroccanoil Artistic Director Kevin Hughes showcases the versatility and workability of the brand’s products.

New Moroccanoil CEO Shares Big Plans

In June, Moroccanoil announced the appointment of Jay Elarar as chief executive officer.

Prep for Festival Styles with Kenra Professional's Newest Launches

Festival season is here! Create looks perfect for summer with Kenra Professional's latest launches: Nitro Memory Creme, Platinum Air Dry Creme and Smoothing Blowout Lotion.

Joico Uses Virtual Reality to Enter the World of Healthy Hair

Joico is among the first in the pro-hair space to do this because they believe VR is the new way to bring a “gotta-see-it-to-believe-it” product experience to life.

Scruples Introduces Silk Serum for a Flawless Finish

The versatility of this product allows it to be used to condition, style or finish on wet or dry hair.