finishing products

OLAPLEX Launches Larger Size of No. 7 Bonding Oil

OLAPLEX has released a new 2 fl. oz. size of their ever-popular No. 7 Bonding Oil - the perfect product for adding shine and protection to any style.

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ColorProof Launches Texture Charge Defining Finishing Spray

Delivering just the right amount of grit and glam, ColorProof's new Texture Charge adds body and density with an instant hit of texture and definition for sultry, undone, cool-girl style.

Introducing ProAddiction Hair Straightening System

ProAddiction introduces a multi protein smoothing system to rebuild hair protein that is 100% formaldehyde free and 100% toxic free.

ElixirMe Styling Essentials Introduces New Heat & Seal Spray

The new Heat & Seal Spray from ElixirMe Styling Essentials is heat activated to shape up shine and style.

Ultimate Recovery: Colorproof’s Baobab Recovery Treatment Spray

This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.

How to Create the 2020 Beach Wave

California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.

ECRU Smoothing Blow-Dry Spray for All Day Style

A new multitasking spray that reduces blow dry time and tames unruly texture.

Texture Play: Aquage Texturizing Line Offers Curl Versatility

One of the best things about multi-textured hair is the ease of enhancing or tweaking the natural movement to the desired shape.Aquage Master Educator Trisha Granados says altering texture on curly clients is easier with the four Aquage Texturizing Line products.

Experience the Evolution: ECRU New York 2020

ECRU New York 2020 launches clean, elegant packaging and three new products.

How to Talk to Clients About Drugstore vs. Professional Hair Care Products Purchased in a Salon

The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.

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