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How to Talk to Clients About Drugstore vs. Professional Hair Care Products Purchased in a Salon

The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.

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Method Styling with Moroccanoil

Moroccanoil Artistic Director Kevin Hughes showcases the versatility and workability of the brand’s products.

New Moroccanoil CEO Shares Big Plans

In June, Moroccanoil announced the appointment of Jay Elarar as chief executive officer.

Prep for Festival Styles with Kenra Professional's Newest Launches

Festival season is here! Create looks perfect for summer with Kenra Professional's latest launches: Nitro Memory Creme, Platinum Air Dry Creme and Smoothing Blowout Lotion.

Joico Uses Virtual Reality to Enter the World of Healthy Hair

Joico is among the first in the pro-hair space to do this because they believe VR is the new way to bring a “gotta-see-it-to-believe-it” product experience to life.

Scruples Introduces Silk Serum for a Flawless Finish

The versatility of this product allows it to be used to condition, style or finish on wet or dry hair.

Olivia Garden's Ceramic + Ion Professional Hair Dryer

Olivia Garden's Ceramic + Ion Professional Hair Dryer is engineered with a powerful professional motor and advanced ion technology. This dryer delivers exceptionally fast drying and controlled styling.

Neuma NeuVolume Blow Out Mist

NeuVolume Blow Out Mist is a lightweight volume building spray that adds fullness and support to any hair texture. It's color-extending formula adds long-lasting body, volume and enhanced shine.

Alfaparf Milano's Semi Lino Cristalli Liquidi

Alfaparf Milano's Semi Lino Cristalli Liquidi is an instant brightening serum for all hair types. With Flaxseed Oil and Vitamin E that protect the hair from external aggressors, it creates a lightweight and supple film to fight humidity and dryness without weighing the hair down.

Create Styles Protected Against Color Fading, Damage and Environmental Pollution with the New RUSKPRO Line

Inspired by the color, architecture and culture of three eclectic cities—New Orleans,South Beach Miami and Las Vegas—Luis Alvarez and team demo the design powerof the new RuskPRO line in the most hair-challenging environments.