Close

how to

Extreme Ice Lightening Technique Will Take Hair from Dark to Light in One Session

Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.

Read more

Color Correction: At-Home Bleach to Healthy Blended Blonde

Her client had been bleaching her hair at home, resulting in a thick orange band at the root. Here are the formula and steps to this healthy blonde transformation.

Warm and Banded to Ashy and Blended: Get the Formula and Steps

Six hours and many in-the-moment adjustments created this gorgeous finish from Gabby Vigorito, a stylist in Branford, CT. Get her formula and steps to this hair color transformation.

4 Foil Placements and Their Effects

“I’ve had many questions about vertical placement, as if it is a foreign concept, but the truth is all of us have used this placement. You just don’t remember."

Color Formula: In Love with Lilac

This hair color looks so fresh for spring. Get the formula and see how it fades to a perfect vintage violet, two weeks later..

Trending Color: Pearl Bronde

Brunettes can get in on this pearl trend, too. Plus, it looks like those e-girl vibes are here to stay!

The Pixie Whisperer: Najah Aziz Specializes in Short, Chic Cuts

See some of her polished finished looks, plus learn what styling essentials she keeps handy to maintain hydrated, healthy hair on her clients.

5 Winter Blondes with Formulas

Cool blondes are coming in at the top of the hair color request list.

The “S” Wave: Steps to This Face-Framing Look

The unique S-like shape is created with a simple flat iron and allows stylists to highlight a client's favorite features.

How To Earn More Money in Less Time by Incorporating Hair Extensions into Any Service

Ask any hairstylist if they are interested in making more money—while also giving clients the healthy hair of their dreams—and you’d have a resounding “yes.” But ask if they have an existing hair extension clientele and, unfortunately, you’d have more pros saying “no”.