Extreme Ice Lightening Technique Will Take Hair from Dark to Light in One Session

Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.
Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.
Her client had been bleaching her hair at home, resulting in a thick orange band at the root. Here are the formula and steps to this healthy blonde transformation.
Six hours and many in-the-moment adjustments created this gorgeous finish from Gabby Vigorito, a stylist in Branford, CT. Get her formula and steps to this hair color transformation.
“I’ve had many questions about vertical placement, as if it is a foreign concept, but the truth is all of us have used this placement. You just don’t remember."
This hair color looks so fresh for spring. Get the formula and see how it fades to a perfect vintage violet, two weeks later..
Brunettes can get in on this pearl trend, too. Plus, it looks like those e-girl vibes are here to stay!
See some of her polished finished looks, plus learn what styling essentials she keeps handy to maintain hydrated, healthy hair on her clients.
Cool blondes are coming in at the top of the hair color request list.
The unique S-like shape is created with a simple flat iron and allows stylists to highlight a client's favorite features.
Ask any hairstylist if they are interested in making more money—while also giving clients the healthy hair of their dreams—and you’d have a resounding “yes.” But ask if they have an existing hair extension clientele and, unfortunately, you’d have more pros saying “no”.