Permanently Smooth Your Clients' Hair Without Toxins

See how blonding specialist Geri Stigen eliminates frizz on all types of clients using the ProAddiction straightening system.

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Permanent Wave Machine Inventor Is 2023 NIHF Inductee

Marjorie Stewart Joyner, inventor of the Permanent Wave Machine, has been inducted into the Inventors Hall of Fame.

Slay Halloween With a Stranger Things Faux Perm

If your clients are thinking about donning a Stranger Things-inspired outfit for Halloween, give them the perfect finishing touch with an 80s perm--no actual perm necessary!

How To: The Zoomer Perm

Young clients are embracing texture, whether it's their own natural curls or the texture pros create for them. In this How To, Matthew Ketchum and Nena Valentine added their combined talents to perfect the Zoomer perm to meet the request of this young client.

Eyebrow Lamination: The 2020 Alternative to Microblading

Brow Lamination originated in Russia and launched to an American market last year.

Permanent Solution: How to Create Hair That Is Easy to Style, Every Day

“People just think 80s when you say perm, but texture is back, and it is sexy!”

The American Wave: How-To Get Perfect Beachy Texture

Learn more details about the American Wave, including sectioning and wrap, from Arrojo artist Amber Lastoskie in this video how-to.


Juliana David (@uniquehairdesignsalonspa), owner of Unique Hair Design, Turlock, California, challenged herself with creating a unique design and we love the results. As you read this you will see that at first David did not like the finish, but ...

Affinage Adds Eight New Shades

Affinage has extended its color selection by adding eight new shades to its Infiniti line of permanent haircolor. Launching in July, the shades are being promoted as a kit (suggested salon cost $54.55) as well as open stock (100 ml tube for the ...

Join the Wave-A-Loution of New-Generation Perms

At Fabian’s in Baton Rouge, Louisiana, Fabian Bordelon took Keune’s new Keratin Curl and Keratin Volume treatments and transformed them into a “Wave-a-loution.” His new services, which rely on new-generation perms for ...

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