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Eyebrow Lamination: The 2020 Alternative to Microblading

Brow Lamination originated in Russia and launched to an American market last year.

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Permanent Solution: How to Create Hair That Is Easy to Style, Every Day

“People just think 80s when you say perm, but texture is back, and it is sexy!”

The American Wave: How-To Get Perfect Beachy Texture

Learn more details about the American Wave, including sectioning and wrap, from Arrojo artist Amber Lastoskie in this video how-to.


Juliana David (@uniquehairdesignsalonspa), owner of Unique Hair Design, Turlock, California, challenged herself with creating a unique design and we love the results. As you read this you will see that at first David did not like the finish, but ...

Affinage Adds Eight New Shades

Affinage has extended its color selection by adding eight new shades to its Infiniti line of permanent haircolor. Launching in July, the shades are being promoted as a kit (suggested salon cost $54.55) as well as open stock (100 ml tube for the ...

Join the Wave-A-Loution of New-Generation Perms

At Fabian’s in Baton Rouge, Louisiana, Fabian Bordelon took Keune’s new Keratin Curl and Keratin Volume treatments and transformed them into a “Wave-a-loution.” His new services, which rely on new-generation perms for ...

A New School Of Perms

The “bigger-is-better” perms commonly associated with the ’80s might conjure up thoughts of tight, poodle curls, large metal rods and off-putting odors. But as perm technology has evolved and become more customizable, perms can be used to control texture, create natural looking waves or add volume to straight hair.

The Hair Story: From Curly to Straight and Back

The hair industry lost its largest earnings when permanent waves or “perms” came off the salon menu. They were thought too old fashioned a method for the younger generation.

TIP OF THE DAY: Perming Extensions for Your Curly Haired Client

Patrick Melville chats about why stylists should perm extensions for their curly haired clients.

International Beauty Forum: Creative, Colorful Mannequin Work

A closer look at the mannequins represented at the Yamano International Beauty Forum in Tokyo, Japan.

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