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Sam Villa

5 Ways to Build a Trusted Brand

As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

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MODERN SALON's Artist Session: Creating the Vision

Hairstylists make their dreams come true at Artist Session, MODERN’s photoshoot workshop.

4 Ways To Add Texture To Blunt Cuts

“When you have a heavy perimeter, try point cutting or slide cutting to texturize your way to a sweeter result,” says Jesse Linares, Sam Villa ArTeam Member. Here the artist demonstrates 4 ways to add texture to blunt cuts.

How to Modernize a Classic Bob

Adding texture and length to a classic bob will take it to the next level. Andrew Carruthers shares the three main elements of a modernized bob.

In-Depth: Cutting a Razored Bob

Get the in-depth details for cutting a razored bob (with video tutorial!)

How to Dry Curly Hair with a Diffuser

In this texture tutorial, educator Sam Villa drop the ends of a section of hair inside a finger diffuser and twists and lift as he elevates so hair is intertwined between the fingers.

4 Foundation Techniques to Anchor an Upstyle

“As professionals, it’s our duty to build beautiful upstyles that stand up to that first dance, walk down the aisle or photo shoot!”

SLIDESHOW: All the Beauty Happening at ISSE Long Beach

So much beauty, education, and experience, all in one SoCal location.

Watch How Sam Villa Creates a Hair Accessory Using Two Items Already in Your Kit

Hair accessories have been trending for the past several months and can add a pop of fun to any look. For this hair accessory, all you need is a rubber band and a bobbypin!

Redken Artist Connection Worldwide Kicks Off 2020 With New Launches, Education and Celebration

More than 900 Redken artists, brand ambassadors, educators, and professional influencers gathered in Miami Beach to learn about industry trends, techniques, and product launches.