hair color formulas

Which Lightener to Choose for the Best Blondes

A social media challenge selected the best Eufora Summer Blondes. Here's a breakdown of the Eufora range of lighteners used in the looks.

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Black Box Color to Natural Silver in 11 Hours

Her client had been coloring her hair at home, getting it to a nearly black Level 1.  And had been doing this every two-to-three weeks for years. Here's the process for this gray slay.

MAKEOVER: 8 Hours to a Natural Silver

She had been talking to her client for a year about transitioning to her natural color...and they took the leap, together. Get her formulas and process.

The Chemist & The Colorist: New Content Series Dives Deep Into Hair Chemistry

Hair color is hair chemistry. A new digital content series from JPMS makes hair education fun!

Celebrate National Balayage Week with Matrix: Education, Inspiration and Prizes

Starting on Monday, August 17, Matrix is offering a week of inspiring balayage classes, and a balayage challenge so you can share your best balayage!

Guy Tang Color Collab: Lavender Lob and Tiger Stripes

Two artists found each other on social media...and here's what happened.

Is Pink the New White Blonde?

A Eufora formula for the prettiest pink PLUS suggestions for matching client skin tone.

Dimensional Balayage in 7 Steps

"We decided to bring up the blonde and add some depth in to her hair to break up her old color. When you continue to lighten the hair over and over,  it eventually starts looking more solid, so adding depth back in really helps keep dimension and make that blonde POP!"

Brunette to Blonde:The Process and Products

Tarra Kruper @tarratakesover is a hairstylist in Los Angeles, and an educator for Wella Professional and ghd.  She shared this brunette to blonde transformation, a process that took 10 hours of time and expertise.

Removing Black Dye: 10 hours, 2 days, and $1000

This colorist walks through her process and provides a great visual in a short video.

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