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Color

Brunette to Bright Pink with Elumen Formula

by Anne Moratto | July 20, 2016

A l-o-n-g process but @hairbydominiquegraham achieved her client’s pink dream. We spotted this on @goldwellkmsacademy and share the Goldwell formula below.

FORMULA and HOW TO:

STEP 1: Apply 35ml Topchic 9% (30vol) lotion + 1 scoop Oxycur Platin Lightener to mid-shaft and ends.

STEP 2: After processing for 25 minutes apply 35ml 6% (20vol) lotion + 1 scoop Oxycur Platin Lightener to the root and process an additional 20 minutes. Shampoo and towel dry well.

STEP 3: Apply 40ml Colorance lotion + 20ml 10P. Observe process time. Rinse well and towel dry.

STEP 4: Apply Elumen Prepare and dry the hair.

STEP 5: Next, apply 40ml SV@10 + 6ml Pk@all and process 30 minutes. Shampoo twice with Elumen Wash, towel dry well and apply Elumen Lock for 5 minutes.

FINISH: Rinse well and condition with Elumen Treat

Color

Makeover: How Jack Martin Helps Clients Stop Coloring Their Gray Hair

by Alison Alhamed

Jack Martin is known for transforming his clients--not to cover their gray hair, but to embrace it so they can stop coloring their hair as frequently.

In partnership with Redken

How-To: Creamy Blonde And Icy Blonde

by Staff

A luxurious creamy blonde and a sparkling, icy blonde are the ideals in the world of blonde tones, and it sometimes takes years of trial and error to get them right. Now a new range of Redken toners have paved the way to blonde results that are better than ever.

Color

From Blonde to Brunette, Explaining the Journey to a Client

by Anne Moratto

We love a good visual for talking to clients about color processes but this colorist also uses some great, easy-to-understand language to share with a client wanting to go darker.

Color

Makeover: Banded and Faded To That Ibiza Vibe

by Maggie Mulhern

This client was headed to Ibiza and wanted her hair to look the part. Daisy Goord addressed the banded and faded hair, bringing her client to the perfect bombshell blonde.

Color

This Silver Stunner was Created Using a Toning Shampoo

by Mary Kaleta

Gone are the days where silver hair is something to hide; now, it's not only embraced, but it's also requested! Clients of all ages are seeing the benefits of shiny, healthy hair with a silver hue, and artists such as Leigha Lane turn to Milk_Shake to make their clients' dreams a reality.

Color

Balayage and Babylights for a Low Maintenance Blonde

by Maggie Mulhern

This client with previous color, thick hair and gray throughout was looking for a low maintenance blonde finish. Get the details for the makeover using balayage, babylights and a tasteful formulation.

Your client is living her best summer with this pink hologram creation. It’s by @archieco_...

In partnership with evo

How-To: Summer-Loving Pink Hologram

by Staff

Summer-loving hair color look from Archie & Co in Adelaide, Australia. The entire design was created with staino, a range of 10 intense direct dyes (plus Clear) from evo fab pro.

Color

Makeover: Box Dyed and Brassy To Bright Blonde

by Maggie Mulhern

Get the details for this dramatic makeover from boxed dyed and brassy to bright, cool blonde.

Color

A Bangin' Beige Blonde

by Anne Moratto

Balancing a blonde means the right placement of highs-and-lows.

Color

Peach and Lavender Color Melt Using Goldwell Pure Pigments

by Alison Alhamed

Holly DeCastri creates a pastel peach and lavender color melt using Goldwell's Pure Pigments color additive for max shine and color hold.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Style

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Color

Great Formulation for Big Blonde Results

by Maggie Mulhern

Daisy Goord was excited when her new client came to her with a color “that wasn’t a million miles from where she wanted to be. YES it was too warm and YES it wasn’t lifted high enough, but there are several easy tweaks to make to hit her bright blonde goal.” Details for the makeover here.